About

TrendSmith helps people find and support brands that align with their values.

In the age of boycotts, it’s hard to know which brands to support. TrendSmith makes that easier. We surface brands contributing positively to people, communities, and culture, so you can spend with intention.

We curate brands by looking at who is behind them, who they are designed for, and how they show up in the world. We combine publicly available information with structured brand profiles, and sometimes founder conversations, to create a clear, digestible view of what a brand stands for.

Brand discovery is only powerful when it’s followed by action. We make it easy to support the brands we feature, so your purchases can reflect what you care about.

We believe supporting better brands should be easier and more transparent.

We want the right brands to grow. Let’s make doing good the standard.