B.Yellowtail
Why TrendSmith Chose This Brand
Founded by Bethany Yellowtail to create fashion that reflects Indigenous identity and counters cultural appropriation through design.Community & Impact
- Indigenous SupportCreated a collective supporting Indigenous artists with income opportunities.
- Cultural EducationPartnered with organizations to share Indigenous narratives through products.
Practices & Operations
- Artist CollaborationsCollaborates with Native artists and makers in product creation.
- Small BatchProduces culturally grounded designs rather than mass-market replicas.
Values & Commitments
- Cultural RepresentationCenters Indigenous perspectives and lived experiences in design.
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