BASMA Beauty

Women-Founded•Arab-Founded
Toronto, Ontario, CanadaCanada|Beauty

Why TrendSmith Chose This Brand

Launched a complexion-focused makeup line after developing scar camouflage techniques for burn survivors over decades of paramedical pigmentation work.

Community & Impact

  • Scar Support
    Developed techniques addressing scar camouflage through pigmentation work.

Practices & Operations

  • Custom Coverage
    Designs products allowing adjustable coverage and undertone matching.
  • Complexion Focus
    Develops formulas centered on skin texture, tone, and finish.

Values & Commitments

  • Inclusivity
    States products are designed to match diverse skin tones and undertones.

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