Brother Vellies
Why TrendSmith Chose This Brand
Founder Aurora James launched the Fifteen Percent Pledge in 2020 urging retailers to dedicate 15% of shelf space to Black-owned businesses.Community & Impact
- Community EngagementDonates 1% of purchases to selected nonprofit organizations.
- Racial EquityFounder created retail equity initiative supporting Black-owned brands.
- Womens RightsDonates funds supporting women’s rights legal training programs.
Practices & Operations
- Artisan ProductionProduces footwear and accessories with artisan workshops.
- Small Batch ProductionUses small production runs with artisan maker partners.
- Natural MaterialsUses vegetable-tanned leather and natural fibers.
Values & Commitments
- Cultural PreservationStates goal of preserving traditional artisan production.
- Labor EthicsStates goal of creating jobs through artisan craft production.
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