TrendSmith

Became the first Latina-founded hair brand carried nationwide at Sephora, expanding retail presence across hundreds of stores.

Cultural Representation
Builds brand around Latin American traditions and rituals.
Waste Reduction
Funds removal of plastic waste through external partnership.

Climate Action
States commitment to reducing environmental impact across operations.
Clean Formulation
States formulas exclude over 1,600 restricted ingredients.

TrendSmith compiles verified brand information from public records, reporting, and direct sources.