Pound Cake
Why TrendSmith Chose This Brand
Released a collection of five red lipsticks designed for different lip tones to challenge perceptions about how red lipstick appears on Black women.Community & Impact
- RepresentationDeveloped products addressing gaps for Black women in cosmetics.
Practices & Operations
- Clinical TestingReports clinical testing with immediate visible results.
- Cruelty FreeStates products are not tested on animals.
- Ingredient TransparencyLists key ingredients such as ceramides and hyaluronic acid.
Values & Commitments
- InclusivityFrames products around diverse skin and lip tone representation.
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