Why TrendSmith Chose This Brand
Founded to address lack of South Asian representation in beauty, creating products centered on self-expression and cultural identity.Community & Impact
- RepresentationBuilt brand to address lack of South Asian representation in beauty.
Practices & Operations
- VeganFormulates products following vegan standards.
- Multifunctional ProductsDesigns products to be high pigment and long lasting.
Values & Commitments
- InclusivityStates products are designed to work across diverse skin tones.
- Cultural RepresentationCenters South Asian identity and cultural storytelling in brand narrative.
Support this brand
Similar brands
TrendSmith compiles verified brand information from public records, reporting, and direct sources.