Live Tinted
Why TrendSmith Chose This Brand
Launched in 2018 following a viral 2015 video on color-correcting dark circles, leading to the release of a multifunctional product addressing undertones and hyperpigmentation.Community & Impact
- RepresentationCreated products addressing needs of underrepresented skin tones.
Practices & Operations
- Community EngagementUsed early audience input to shape product development.
- Multifunctional ProductsDeveloped products combining color correction and cosmetic use.
Values & Commitments
- InclusivityCenters representation of people of color in product design.
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