Why TrendSmith Chose This Brand
Founded by Navajo artist Jared Yazzie to address cultural appropriation and increase Indigenous representation through fashion and visual storytelling.Community & Impact
- Indigenous SupportHighlights Indigenous rights and representation through products.
Practices & Operations
- Cultural StorytellingUses apparel graphics to communicate Indigenous issues.
Values & Commitments
- Cultural RepresentationCenters Indigenous visibility through storytelling in design.
- Anti AppropriationPositions work against cultural appropriation in fashion.
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