SECTION 35
Why TrendSmith Chose This Brand
Launched in 2016 by Justin Jacob Louis to turn Plains Cree stories and language into streetwear tied to Indigenous rights and representation.Community & Impact
- Indigenous SupportCreates streetwear intended to reflect Indigenous people back to themselves.
- RepresentationFrames the brand around Indigenous pride, awareness, and connection.
Practices & Operations
- Cultural RepresentationReworks Nehiyaw cultural references into contemporary garments.
Values & Commitments
- Cultural StorytellingUses fashion to share Plains Cree stories and language.
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